Thursday, May 21, 2009

Don't Chase Money

"Don't go after clients because of the money. Be sure the client fits your culture. Angelo says, (of David&Goliath) "We look at our client partners as an integral part of the brand. They're as much a part of our place as anyone here."
words by: Julie Prendiville Roux in an article published in the Communication Arts Interactive Annual 15

I don't think anyones primary goal in business or in life should be money. When you REALLY think about it, everyones primary goal in life is to be happy, so why not make that your primary goal in business as well. If you are thinking, "money will make me happy." Well that is a sad and slippery slope to be on, because you will never make enough money for that to REALLY happen.

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