Friday, June 29, 2007


"Graphic design is an archaic description of the current practice of design. When design simply involved issues of form, it was graphic design. When the designer was responsible for both the form and content of messages, it became communication design. Today, the designer is responsible for communicating complex messages clearly, considering the form and content of a message and also the context in which the message is received by audiences over time. We consider this experience design. Design is the intermediary between information and understanding; its role is to make the complex clear and useful. Great design does this in a way that elevates the spirit."
-Ric Grefe, Executive Director, AIGA, New York.

I myself consider myself a "Communication Designer" but when I say that most people look at me wierd, so I say "Graphic Designer" they still are confused but atleast they have heard of that term before. Then I still ahve to explain what exactly I do.

Basically I design communication in whatever format that maybe ie logos, brochures, direct mailers, magazines, websites, advertisements...

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